Since July 2025, Google has made reviews a bigger part of how it decides which businesses show up first in local search results. That means reviews aren’t just “nice to have” anymore — they’re essential for ranking.

Backlinks show that other websites find your content valuable and credible, which helps search engines determine a page’s authority.

Google Profile Maintenance includes: - Updating Hours - Adding 2-4 monthly posts/photos/videos - Replying to Reviews

​SEO stands for Search Engine Optimization, and is a set of practices that help websites rank higher in search results.