Do # Hashtags Still Matter?

When hashtags first hit Instagram years ago, they were the hottest trick in social media. But things have changed. Today, hashtags still matter — but how you use them (and where) makes all the difference.

Where You Can Use Hashtags

• Instagram → Still the most hashtag-friendly platform. Use 10–20 hashtags mixing local, industry, and branded ones.

• Facebook → Use sparingly (1–3 hashtags). They help a little with discovery, but too many look spammy.

• LinkedIn → Hashtags are useful here, especially for industry-specific topics. Stick to 3–5 per post.

• TikTok → Very hashtag-heavy. Use trending hashtags + local/business tags (5–10 is plenty).

• X (Twitter) → Hashtags are part of the culture. Use 1–3 per post max.

  
  

What Hashtags Actually Do

• On social platforms, hashtags help people discover your content by category (like #GreenvilleTX or #RoofingTips).

• On Google SEO, hashtags don’t directly boost rankings. Google sees them the same as regular text.

• The real benefit is indirect SEO: more visibility → more engagement → more clicks → stronger signals that can help your content rank.

  
  

Best Practices in 2025

• Keep hashtags relevant to your post and audience.

• Always include local hashtags (#GreenvilleTX, #HuntCounty) if you’re targeting a service area.

• Use branded hashtags (#MorrowMarketing) to build recognition.

• Don’t overload — too many hashtags can look desperate.

Bottom Line

Hashtags won’t magically get you to the top of Google, but they will help your posts reach more people. And the more engagement you get, the stronger your brand becomes online — which is what SEO is really about.

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