A Google Business Profile (GBP) is a free tool that helps businesses manage their online presence on Google.

Hashtags won’t magically get you to the top of Google, but they will help your posts reach more people. And the more engagement you get, the stronger your brand becomes online — which is what SEO is really about.

Since July 2025, Google has made reviews a bigger part of how it decides which businesses show up first in local search results. That means reviews aren’t just “nice to have” anymore — they’re essential for ranking.

Backlinks show that other websites find your content valuable and credible, which helps search engines determine a page’s authority.

​SEO stands for Search Engine Optimization, and is a set of practices that help websites rank higher in search results.